Sophie. Music Video Analyse 4.

Conceptual.
Daft Punk- All Around The World.
 In Daft Punk music video "All Around The World", the video is very unusual and unique compared to the videos I previously analysed. This video has no narrative or performance and doesn't even featured the band themselves.
Daft Punk rarely allow themselves to be seen so the video suits their style well.

The video features dancers dressed in different costumes, dancing at different times or synchronised. The characters are easily recognisable, dressed in very vivid clothing. The character choices were very unusual. But before research the video to me was simply just a quirky video with characters dancing. It was clear after that this is a conceptual video that not many other artist dare to make.

There is no link between lyrics and video but uniquely has a strong link between music and video. After researching the video I discovered that each character represents a instrument being played in the music beat.
The Robots: Represent the robotic voice on the track.
The Athletes: Bass Guitar
The Swimmers: Piano
The Skeletons: Guitar
The Mummies: Drums
Whenever the instrument is played or the voice is singing, the character representing that begins to dance. When they are all played, they all dance and so on.


Its a very visual video, creative when looked at in depth.

The whole video is shot in one setting and the editing is slow paced. This does not link with the upbeat tempo of the song but allows the audience to focus on the visuals.  Tracking and panning shots are used with no harsh editing, linking with the smooth continuous dancing.

The dancing is synchronised with the music but no lip syncing is necessary.

The song itself is very robotic, reminding me of the song "Harder, Better, Faster." Also the idea of the Daft Punk never appearing in videos reminds me of Ed Sheeran in his earlier videos as he also choose to never appear. This illustrates the band wants to focus solely on the music, not themselves. This sets them apart from other typical bands.

This video does not follow Goodwin's usually theory of music videos but is not completely original.

By completing this task I gained insight on what a conceptual video would look like. This inspired ideas for our own video. Also it allowed me to see Goodwin's theory applies to all videos.

Conceptutional Video analysis: Biology

The music video for the Girls Aloud song Biology, reveals how a conceptual video is different from a Narrative and Performance music video. It should be noted, that the group, do not rely on a story or involvement of fans to make the video, rather, they choose to use something that just focuses on them alone, as the singers.  

Quite interestingly, neither the lyrics or the video have any significance to one another whatsoever. this creates a significant contrast between them both, exploring the idea that just because the song has one meaning, does not mean that it should be the same. Also, the only thing links both the song and video together is the dance moves the group do during certain lyrics. An example of this is the use of the word "clock" in video, as this (at one point) signals for them to move their hands like that of a clock. providing some subtle similarities between the video and the song. 

 It should be noted, that throughout the video, the group has both a clothing and a room change whenever the chorus is sung. This is especially notable, as the chorus is mainly sung by all members of this band. whenever it is on the main lyrics, it only ever has one (or a part) member of the group singing it. it could imply, that the singing of the group, together makes reference to a change of character, or even a look of something in the song, as they are all singing together. 

Moreover, colour is quite a dominant theme in the video. Pink is the most used colour, and may make reference to this being a feminine music video, in that it is an all participating in it are female, and most rooms and clothing are somewhat girlie. This will appeal to young girls, because of this vibrant colour of the rooms and their clothes in the video. But only one room, in the video are they ever revealed wearing another type of colour: black. This may create some form of contrast, and appeal to older girls, due to their dress mannerisms and their style. 

Very rarely is there ever a shot of one of them singing by themselves. and this may provide a sense of unity in the video, something that other bands do not often do. This may also appeal to young girls, who may want to form a mini girl band that will emulate them in some way. 

Lip syncing is used in the video, but not on a great scale. With certain members of the band only singing certain verses (or the entirety) in the main part of the song,  not much lip syncing is needed for the entire group, and even when they do particular dance moves, no words are needed to describe their actions for the song. reducing the amount of lip syncing in the video. 

Female independence is also explored in the duration of the music video. Only women are ever shown, and expresses the idea that their target is for girls alone, and may be calling upon feminism, in the use of color and clothing. Further drawing upon their ideal target audience is girls and young women. 

Narrative Video analysais: Love the way you lie

    

The video for 'love the way you lie' follows the typical romantic-tragedy love story. The setting is mainly within a house, shared between the two main actors, and may act as a catalyst for their anger, resentment, love, and desire, as they are both in the situation together. The opening makes an early reference to what may happen in the conclusion of the video, with the heroine holding a ball of fire as the opening lyrics begin with: "just gonna stand there and watch me burn, but that's alright because I like the way it hurts"   

It should be noted, that during the majority of the video, the actors are almost always seen either partially naked, or fully clothed when in places that involve alcohol.This may be a reference to their intimate nature, and show them to be living a lifestyle that only involves drink and sex. A lot of the lyrics that are rapped in the music video are lip synced by the actors, as a means of communication between them, such as when the hero says "wait, where you going?" to his female counter-part. Certain parts of scenes are cut back and forth between the singers (Rihanna and Eminem)  and the actors, possibly because certain lyrics are more important to the actors than the singers.  

Throughout the video, it is clear that theme of both love and jealousy is deeply explored. Whenever the heroine is either near another male or resists the heroes advances, his reactions are always violent. This is possibly the conflict that the actors face. Dominance. One does not take too kindly to it, whereas the other wants to entirely.  

The use of fire appears to be a frequent theme occurring in the music video.  Rihanna, whenever she is shown, has fire in the background. The use of this is to go with the repeated word "burn" in the chorus of the song. Symbolically, the use of fire represents either passion, desire, or deep anger.  Assuming that it represents all of theese, the fire is a symbol of the emotional turmoil the two actors feel about one another. 

Quite a bit of alcohol consumption is shown in the video. As suggested before, anger from the tragedy side of the video, may be steamed from heavy drinking between the two (more so from the male) that suggests that this par of their lifestyle is what is creating the conflict in the relationship. especially when Eminem raps that he is: "drunk from my hate"

 The burning building (their home) may reference to the fact that these emotions, of passion, lust, love etc will destroy them, as both singers, are only ever seen together in front of the house that both actors are in.  This further follows the idea of their relationship contains deep emotions that is in conflict with one another.  

Sophie. Music Video Analyse 3.

 Performance- Studio
One Direction- Little Things


In this studio version of a performance, the music video is shot in black and white. This illustrates the softer angle of the song and the video, with no harsh colours or lights. Throughout the video we are faced with images of the boys creating the song, illustrating the importance of the music not just the visualisation. The boys play instruments, another process of making the song. This shows another side to the boys, as in this is the first video they've actually shown there musical skills besides singing. The video of full of intimate looks and serious facial expressions, demonstrating a vulnerable atmosphere. This links to the song in general but also helps appeal to there audience of young girls.

The chorus in this video is performance based where-as the verses are more the boys having fun and creating the music. Whenever an intimate line is said during the song, for example "You'll never love yourself, like I, love you" the camera is focused on the exposed faces of the boys.

Lip and instrument syncing are used throughout. The softer music choice is reflected in the softer and less energetic video. Also the video is focused completely on the boys, no extras just music and themselves.

Due to the boys large fan based of girls, the focus on the boys is a must.


As for notions of looking, the video is very smoothly edited and based in one room so no notions of looking are required. The editor uses a gradual focus change when changing shots, once again linking to the softer music and theme of the video. However the close-ups of hands and faces are for their young fan base, intimate but appropriate for the audiences ages.


For this video I believe the boys took inspiration from other boys band previous videos. For example in Westlife's "You Raise Me Up", the band chooses a black and white colour scheme to reflect the intimate song. Also in the another video "Flying Without Wings", they use clips of themselves singing the song in the studio, much like One Direction do here. Most boy band's follow a similar path in terms of videos.

The emotion in this video is exaggerated a lot, in hopes to appeal to their audience more. Also the situation is also hyper-real as the boys alone in a studio is very unrealistic as they would be surrounded by producers and their team in a normal situation. They would also very rarely be all there at the same time, working on the music themselves.

By completing this task I gained insight on what a performance video would look like. This inspired ideas for our own video. Also it allowed me to see Goodwin's theory applies to all videos.

Performance video analysis : Swedish House Mafia

Performance

Swedish House Mafia (SWH) presents their Video for "Don't you worry child" in the form of a performance video. It is noticeable, that the location of the video, is that of a concert setting, like Glastonbury, or the Isle of Wight. This creates an almost surreal attempt to show the audience what it is like (those who have or haven't been)at an out door venue concert. This (for the audience) creates the look, that they can always have fun at a SWH concert, and expect to find other avid partygoers there.  

Use of vibrant Lighting, partying, and having fun, is a reoccurring theme in the video, also, the attitude of 'not having a care in the world' is displayed through the various shots of the people gathering, from an entire multitude waving their hands in unison, or a singular shot of people (or a person) dancing, and having fun to the music. This provides a further sense of unity (and community) amongst those that attend the event, further exploring the idea that it is a partygoer scene.  

The video in question, greatly contrasts the song lyrics, in that it is not between a father and son as the lyrics suggest, but the relationship between the DJ's, and the concert audience. It could possibly apply to, and refer to a supernatural power, and the artists. In that the opening of the video suggests that this will be the final tour of the group, and that they know that a higher power "has a plan for you" as the lyrics suggest.

Unlike some music videos, they do not use actors to "promote" their music,but rather, choose a setting that anyone can turn up too, participate, and afford. This furhter demonstrates a form of realism between the audience and the artists, further building the relationship between both, and forming the desire for them (the audience) to actually attend their concert.      

                                            

Sophie. Music Video Analysis 2.

Performance-Concert.

Justin Bieber-Never Say Never

In Justin Bieber's music video for "Never Say Never", the main objective is to promote his world tour and movie. While watching the video you get an in-concert experience as you watch Bieber performing in an arena to thousands of fans. The craziness of the fans is focused on a lot, exaggerating his fan base and the hype around him. For example a clip of a girl running on stage and being held back by security is used, along with many clips of fans crying. This helps with promotion. Most of the crowd are teenage girls, Bieber's main target audience.

 Clips are also used in the video of Bieber's childhood, of him playing the drums and saying he "wants to be on TV"demonstrating his childhood dream and showing fans that you should "never say never".

Celebrities have camo's throughout, such as Usher helping promote Bieber once again. Studio and dance rehearsal shots are used illustrating the behind the scenes view that his fans crave while showing that he works hard doing what he does.

Other clips are used such as Bieber upset and exhausted, demonstrating the hardships of being a teen sensation has. This shows a vulnerable and exposed side to Bieber, appealing to his young audience.

The lyrics of the song are very metaphoric for Bieber becoming a star. Through out the song, the lyrics reflect Bieber over coming obstacles and achieving his dreams. Also during Jaden Smith's rap section of the song the young star references his father Will Smith while singing "raised by the power of will" which entitles a camo of the Smith family. At the end of the song, Bieber sings "put your hands up" which then the audience then all do, creating hearts with their hands. This is obviously staged but creates a sense of unity within Bieber's fan base.

Lip and instrument syncing are used throughout the performance and video, but also the dancing is synced. Bieber and his dancers perform many moves throughout the song and the dances are edited and synced appropriately. The chorus of the song is concert and fan heavy, while the verse feature more flashbacks and clips from the movie.


As for notions of looking, the editing of the video includes changing scenes using an old film roll which then moves onto the next scene. As Bieber fan based is young girls, no voyeurism is used. Biebers record label want him to have a clean image as it would help the movie, music and merchandise. Being family friendly.

The concert experience is exaggerated heavily with dances, lights, fans and other aspects in this music video. This videos main purpose is promotion and to appease Biebers fan base.

By completing this task I gained insight on what a performance video would look like. This inspired ideas for our own video. Also it allowed me to see Goodwin's theory applies to all videos.