Performance video analysis : Swedish House Mafia

Performance

Swedish House Mafia (SWH) presents their Video for "Don't you worry child" in the form of a performance video. It is noticeable, that the location of the video, is that of a concert setting, like Glastonbury, or the Isle of Wight. This creates an almost surreal attempt to show the audience what it is like (those who have or haven't been)at an out door venue concert. This (for the audience) creates the look, that they can always have fun at a SWH concert, and expect to find other avid partygoers there.  

Use of vibrant Lighting, partying, and having fun, is a reoccurring theme in the video, also, the attitude of 'not having a care in the world' is displayed through the various shots of the people gathering, from an entire multitude waving their hands in unison, or a singular shot of people (or a person) dancing, and having fun to the music. This provides a further sense of unity (and community) amongst those that attend the event, further exploring the idea that it is a partygoer scene.  

The video in question, greatly contrasts the song lyrics, in that it is not between a father and son as the lyrics suggest, but the relationship between the DJ's, and the concert audience. It could possibly apply to, and refer to a supernatural power, and the artists. In that the opening of the video suggests that this will be the final tour of the group, and that they know that a higher power "has a plan for you" as the lyrics suggest.

Unlike some music videos, they do not use actors to "promote" their music,but rather, choose a setting that anyone can turn up too, participate, and afford. This furhter demonstrates a form of realism between the audience and the artists, further building the relationship between both, and forming the desire for them (the audience) to actually attend their concert.