Conceptutional Video analysis: Biology

The music video for the Girls Aloud song Biology, reveals how a conceptual video is different from a Narrative and Performance music video. It should be noted, that the group, do not rely on a story or involvement of fans to make the video, rather, they choose to use something that just focuses on them alone, as the singers.  

Quite interestingly, neither the lyrics or the video have any significance to one another whatsoever. this creates a significant contrast between them both, exploring the idea that just because the song has one meaning, does not mean that it should be the same. Also, the only thing links both the song and video together is the dance moves the group do during certain lyrics. An example of this is the use of the word "clock" in video, as this (at one point) signals for them to move their hands like that of a clock. providing some subtle similarities between the video and the song. 

 It should be noted, that throughout the video, the group has both a clothing and a room change whenever the chorus is sung. This is especially notable, as the chorus is mainly sung by all members of this band. whenever it is on the main lyrics, it only ever has one (or a part) member of the group singing it. it could imply, that the singing of the group, together makes reference to a change of character, or even a look of something in the song, as they are all singing together. 

Moreover, colour is quite a dominant theme in the video. Pink is the most used colour, and may make reference to this being a feminine music video, in that it is an all participating in it are female, and most rooms and clothing are somewhat girlie. This will appeal to young girls, because of this vibrant colour of the rooms and their clothes in the video. But only one room, in the video are they ever revealed wearing another type of colour: black. This may create some form of contrast, and appeal to older girls, due to their dress mannerisms and their style. 

Very rarely is there ever a shot of one of them singing by themselves. and this may provide a sense of unity in the video, something that other bands do not often do. This may also appeal to young girls, who may want to form a mini girl band that will emulate them in some way. 

Lip syncing is used in the video, but not on a great scale. With certain members of the band only singing certain verses (or the entirety) in the main part of the song,  not much lip syncing is needed for the entire group, and even when they do particular dance moves, no words are needed to describe their actions for the song. reducing the amount of lip syncing in the video. 

Female independence is also explored in the duration of the music video. Only women are ever shown, and expresses the idea that their target is for girls alone, and may be calling upon feminism, in the use of color and clothing. Further drawing upon their ideal target audience is girls and young women.