Music Audiences & Subcultures

This task is based on music audiences and how videos for musicians are presented to appeal to certain audiences. The way music videos are shown is to convey the subculture of particular groups. For example the use of turntables, graffiti and dance used to represent hip-hop culture shown in the Common - I Used To Love H.E.R. 

Scene Kids: Fall Out Boy - Dance, Dance

Chavs: Dizzee Rascal - Old Skool

Hip-Hop: Common - I Used To Love H.E.R

Ravers: Afrojack & Steve Aoki ft Miss Palmer - No Beef

Hipsters: Friends - I'm His Girl

Metallic: Slipknot - Psychosocial

Punks: Greenday - American Idiot

Skaters: OPM - Heaven is a Halfpipe

 

This task has helped in establishing what to look for with certain conventions in creating music videos for certain music subcultures depending on the genre of music the video could be and the subculture that matches with the genre. This will help in deciding the ideas that I will contribute to my group music video depending on the subculture target audience we are aiming for.