CLIENT.

The Fergies.

The Fergies are a band formed of 5 siblings. They write original music and post their songs onto YouTube, sell it on ITunes and communicate with their growing fan base. The Fergies typically are classed as a indie pop group.

The Audience.

After researching The Fergies audience I discovered that two thirds of their fan base is female. Most are aged between 14-18, also they have quite a large international audience. A lot of the followers and YouTube subscribers and avid YouTube watchers, this illustrates uploading the video to YouTube will please their audience. Their stereotypical group I would class them as is somewhere between scene and  hipsters.
 

By analysing our client and their audience we gain an insight on how to package our client.