Individual Idea.

The Fergies released the inspiration for the song and I will be using their concept in my own idea. The song itself and its topic strongly reminds me of "Concrete Angel."

My main charcter will be a boy of 14-15. The boy is physically and emotionally abused by his abusive father. His mother is the neglectful type, scared herself, she usually lets the abuse happen and turns a blind eye to avoid the violence herself. The boy chooses to hide the causes of his injuries, playing them off to teachers and friends.
For hyper-real aspects, I was considering adding the element of pathetic fallacy to represent the events happening. Lighting, clouds and storms. This inspiration came for Rihanna's "We Found Love" video.
Location wise I would keep in simple. A working class urban town. House and school scenes.
Cinematography; Black and white will be my colour scheme, representing the theme of good and bad.
The video would be entirely narrative.

By completing this task I manage to generate ideas and gain a starting point when discussing a final idea with my group.